- Analyze LinkedIn campaign and website traffic data to reveal insightful trends and user-behavior patterns.
- Analyze and benchmark ad spend allocation to allow for the best possible ROI positive campaign configurations.
Deciphering LinkedIn Advertising Management: Here’s how Inqnest’s LinkedIn Ads experts decode industry dynamics, audience targeting, and strategic insights to propel your marketing success.
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LinkedIn Ads are a form of paid advertising on LinkedIn, the professional social networking platform. These ads allow businesses to reach a professional audience through various ad formats, including sponsored content, message ads, dynamic ads, and text ads.
LinkedIn Ads work by targeting specific audiences based on their professional profiles, including job title, industry, company size, and more. Advertisers set up campaigns, choose their target audience, select an ad format, set a budget, and then LinkedIn displays these ads to the chosen audience.
There are several types of LinkedIn Ads:
Sponsored Content: Promoted posts that appear in the LinkedIn feed.
Message Ads: Direct messages sent to LinkedIn members' inboxes.
Dynamic Ads: Personalized ads that appear on the LinkedIn sidebar.
Text Ads: Simple but effective ads that appear on the LinkedIn sidebar.
Inqnest manages various types of LinkedIn ads including Sponsored Content, Sponsored InMail, Text Ads, Dynamic Ads, and Lead Gen Forms. Each ad type is selected based on your specific business goals and target audience to maximize engagement and conversions
Our process begins with understanding your business objectives and target audience. We then develop a comprehensive ad strategy that includes ad creation, audience targeting, budget allocation, and performance tracking. We focus on creating compelling ad content and using LinkedIn's advanced targeting options to reach your ideal customers
Sponsored Content appears directly in the LinkedIn feed of your target audience. These ads can be single image ads, video ads, carousel ads, or event ads. Sponsored Content is designed to promote your content to a broader audience and drive engagement such as likes, shares, comments, and clicks to your website
Sponsored InMail allows you to send personalized messages directly to LinkedIn members' inboxes. This ad format is effective for lead generation, event invitations, and personalized offers. InMail messages are delivered only when the recipient is active on LinkedIn, ensuring higher open and engagement rates
LinkedIn Text Ads are simple, clickable ads that appear on the right sidebar of LinkedIn desktop. These ads consist of a headline, a brief description, and an optional image. Text Ads are a cost-effective way to drive traffic to your website or LinkedIn page
Dynamic Ads use LinkedIn member profile data to create personalized ads. These ads can increase engagement by displaying personalized content such as profile pictures or job titles. Dynamic Ads are typically used for follower ads, spotlight ads, and content ads to promote your brand and drive conversions
LinkedIn Lead Gen Forms are integrated into Sponsored Content or Sponsored InMail ads to capture leads directly on LinkedIn. These forms are pre-filled with LinkedIn profile data, making it easy for users to submit their information. Lead Gen Forms are highly effective for collecting contact information and generating qualified leads
We conduct thorough research on your target audience to ensure that the ads are relevant and engaging. By using LinkedIn's advanced targeting options such as job title, industry, company size, and more, we ensure that your ads reach the most relevant audience. Continuous monitoring and optimization help maintain the relevance and effectiveness of the ads
Inqnest combines expertise in LinkedIn advertising with a strategic, data-driven approach to deliver exceptional results. Our team is dedicated to understanding your business needs and creating ad campaigns that drive engagement and conversions. We prioritize transparency, ongoing communication, and continuous optimization to ensure your LinkedIn ads achieve your desired outcomes
The cost of LinkedIn Ads services varies depending on several factors, including your budget, the complexity of your targeting, the scope of your ad strategy, and media agency fees. Typically, LinkedIn Ads operate on a bidding system with costs generally ranging from $5 to $20 per click, depending on the targeting criteria and competition.
Industry-standard agency commission fees for managing LinkedIn Ads typically range from 10% to 30% of your ad spend or a fixed fee ranging from USD 600 to USD 3,000 per month whichever is higher. However, at Inqnest, we offer competitive and transparent pricing to ensure you get the most value from your LinkedIn Ads investment. We are offering limited-time discounts, with services starting as low as USD 315 per month. For larger budgets, custom packages are available.
For customized LinkedIn Ads pricing, you can book an appointment with our experts.