Revolutionizing Digital Sales: Autodesk and Inqnest’s Ground breaking Collaboration

ABOUT CLIENT
Autodesk, a global leader in design and engineering software, provides innovative solutions to industries ranging from architecture to manufacturing. Known for their advanced technology and commitment to pushing the boundaries of design.

THE CHALLENGE
Autodesk aimed to enhance their digital sales strategy with the launch of a new e-store. Autodesk faced the challenge of driving subscriptions and boosting revenue through their new e-store. They needed a comprehensive digital marketing strategy that would attract a wide audience, engage potential customers, and convert visitors into loyal subscribers.

WHY INQNEST
Autodesk partnered with Inqnest owing to Inqnest’s well-established expertise in integrated digital marketing and proven success in driving online sales. Inqnest's ability to create compelling narratives, powerful creatives, and effective PPC and SEO strategies made them the perfect choice to optimize Autodesk's e-store and achieve their ambitious goals.

THE SOLUTION
Inqnest implemented a comprehensive, multi-channel marketing and design strategy to help Autodesk achieve its goals. The solution encompassed the following key areas:

1. UI/UX Design and Campaign Microsites:
   • Inqnest overhauled the design of Autodesk’s APAC e-store, creating a user-friendly interface that catered to both individual professionals and organizations.
   • Developed custom landing pages and microsites for major Autodesk products (AutoCAD, Revit, Fusion 360, 3DS Max and Maya), ensuring each product was showcased with detailed information, clear CTAs, and intuitive navigation to encourage conversions.
   • Streamlined the purchase process with a seamless, mobile-optimized experience that catered to the fast-growing mobile audience in the APAC region.
2. Search Engine Optimization (SEO):
   • Conducted comprehensive keyword research targeting Autodesk’s key offerings, focusing on terms highly relevant to organizations and professionals seeking design and engineering solutions.
   • Optimized on-page SEO across product pages and blog content to enhance search engine rankings.
   • Developed long-form content (case studies, white papers) that catered to the needs of business decision-makers and technical professionals, driving organic traffic and positioning Autodesk as an industry leader.
3. PPC and Paid Ads Strategy:
   • Launched targeted PPC campaigns on Google Ads, LinkedIn, and Facebook, focusing on organizations and professionals in industries such as construction, manufacturing, and product design.
   • Implemented A/B testing of ad copy, visuals, and landing pages to optimize for the best-performing assets.
   • Deployed retargeting campaigns to capture users who visited the store but didn’t convert, offering tailored promotions to encourage final conversions.
4. Social Media Marketing:
   • Inqnest developed engaging social media campaigns tailored to professionals and businesses, featuring product demos, success stories, and industry insights across platforms like LinkedIn, Facebook, and Instagram.
   • Collaborated with industry influencers to increase Autodesk’s brand awareness and credibility among key target audiences.
5. Email Marketing & Personalized Offers:
   • Created segmented email marketing campaigns to reach organizations and professionals with personalized content and promotions, driving engagement and conversions.
   • Sent tailored email sequences based on user behaviour, ensuring that potential customers received timely offers and product recommendations.
6. Conversion Rate Optimization (CRO):
   • Inqnest analysed consumer behaviour across the e-store, identifying opportunities to improve conversion rates.
   • Enhanced the layout and design of landing pages, ensuring high visibility for calls-to-action (CTAs) and reducing friction in the user journey.

RESULTS
The comprehensive digital marketing efforts led to outstanding results:

• 120,000 New Subscriptions in the Asia Pacific (APAC) market: Achieved in the first year of the e-store being live.
• $10M Revenue: Generated in the first quarter of e-store operations.
• Achieved a ROAS of 6.0: Through a mix of display networks, Google, Meta, and various publishers, our paid campaigns achieved a strong ROAS of 6.0, effectively maximizing return on ad investment.
  

• Industry Benchmarks: Set new standards in digital marketing for the design and engineering sectors.

Autodesk’s e-store now stands as a testament to the transformative power of a well-executed digital marketing strategy, setting new industry standards and demonstrating the effectiveness of Inqnest's approach.

ADDITIONAL HIGHLIGHTS

• User Engagement: High-quality content and innovative ad placements significantly boosted user engagement and conversion rates.
• Event Success: Complemented Autodesk University’s marketing efforts, further establishing it as a pivotal platform for organizations and professionals in the design and engineering sectors.

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