Apollo Hospitals’ digital makeover: The Inqnest Strategy that drove multifold results & revenue!

ABOUT CLIENT

Apollo Hospitals is one of Asia's most respected healthcare institutions, renowned for its advanced medical technology and commitment to patient-centric care. With an expansive network across India and beyond, Apollo Hospitals has established itself as a leader in providing world-class healthcare services. Their offerings range from primary care to highly specialized treatments, making them a trusted name in healthcare across diverse communities.

THE CHALLENGE
Apollo Hospitals faced a significant challenge in making its digital presence more relevant and accessible to patients, particularly in the pandemic and the post-pandemic era. With patients hesitant to visit hospitals, Apollo needed to boost online engagement, build trust, and create a seamless online experience for those looking to book appointments or access health-related content.

Key goals included:

• Increasing the number of patient inquiries and online appointments.
• Creating comprehensive, multi-language content to engage diverse patient demographics.
• Optimizing their website for SEO and improving the overall user experience with tailored content and regional languages.
• Enhancing social media presence to reach patients across various platforms and regions.

WHY INQNEST
Apollo Hospitals turned to Inqnest for Inqnest’s decade-long expertise in digital marketing especially in Social Media Optimization and Marketing (SMO & SMM), SEO, Creative Services UI/UX and running multi-channel marketing campaigns. Inqnest’s ability to build data-driven content strategies, enhance social media engagement, and improve website performance made them the ideal partner to drive Apollo’s digital growth.

THE SOLUTION
Inqnest developed a comprehensive strategy, encompassing content creation, website optimization, and multi-channel digital marketing to position Apollo as a digital healthcare leader:

1. Content Creation at Scale:
   • Inqnest created 5000+ SEO-friendly blogs covering disease conditions, procedures, lifestyle advice, doctor specialties, and prevention tips. This content was created in seven different languages—including English, Tamil, Bengali, and Hindi—to engage patients across India and neighbouring regions with to create definitive search engine ranking dominance.
   • These blogs focused on SEO-optimized, long-tail keywords targeting specific conditions (e.g., bypass surgeries, cancer treatments), health check-ups, lifestyle advice, and more. This comprehensive library of blogs became a cornerstone for Apollo’s organic traffic growth.
   • To address varying patient needs, Inqnest also created content for Apollo Hospital’s Health Library, covering smaller, more common conditions, remedies, and treatment options.
2. Localized UI/UX and Website Redesign:
   • Inqnest revamped Apollo’s website by designing 30+ landing pages and microsites for different health services and doctor specialties, making the content easily accessible for both patients and healthcare providers.
   • The localization of Apollo’s website involved translating over 300+ pages into multiple languages, allowing Apollo to engage with diverse audiences in India and beyond. This localization increased trust and improved accessibility for non-English speaking users.
   • The user interface (UI) was redesigned for mobile-first responsiveness, ensuring seamless navigation for patients on mobile devices, resulting in a better overall experience and higher conversion rates.
3. Social Media Optimization & Marketing:
   • Inqnest developed a comprehensive social media strategy tailored to Apollo’s target audience. As a part of the strategy, Inqnest crafted shareable social media content, including interactive posts, health awareness tips, and doctor-led videos, to engage users on platforms like Facebook, Instagram, and LinkedIn and generate positive user conversations. At the same time, using this all-expansive strategy Inqnest was able to successfully establish Apollo as a thought leader in the healthcare vertical. These posts were tailored to different audience segments, creating personalized experiences.
   • Extra focus was placed on regional content, with posts in Tamil, Bengali, and Hindi, which resonated well with local communities. This localization led to Apollo becoming a leading healthcare brand on social media in the Southern region of India.
   • Health campaigns and doctor-led video content became viral on social platforms, encouraging patients to seek appointments for specialized treatments and procedures.
4. SEO & Paid Ads Management:
   • Inqnest implemented targeted SEO strategies, optimizing content for search engines, resulting in improved rankings for specific keywords related to treatments and medical procedures. This SEO push drove organic traffic and led to more inquiries.
   • A highly targeted PPC campaign was run across Google Ads and social media, focusing on audiences searching for specific procedures like cardiac surgeries, orthopaedics, and lifestyle health programs.
5. Quick Response and Email Marketing:
   • Inqnest implemented a Quick Response Mechanism to ensure patients received real-time support for their inquiries. This improved patient satisfaction and encouraged users to schedule appointments online.
   • Email campaigns targeted patients with health tips, promotions for health check-ups, and preventive care information, helping Apollo stay top-of-mind with their patient base.

RESULTS
Inqnest’s multi-faceted digital strategy delivered transformative results:

• 50x Increase in Online Engagement: With a diverse content strategy and optimized social media campaigns, Apollo saw a massive growth in digital interactions, leading to an increase in trust and brand visibility.
• 5000+ Blogs Created: The wealth of SEO-optimized content drove substantial organic traffic and business, making Apollo a trusted source for health-related information, and also generated a sustainable revenue stream for the Hospital chain.
• Localized Content Success: The multilingual content strategy resonated deeply with patients across India, boosting engagement and website visits from previously underserved regional markets.

ADDITIONAL HIGHLIGHTS

• Engagement Surge in Regional Languages: Tamil and Bengali content outperformed English posts in several regions, especially among communities in Tamil Nadu and West Bengal.
• Rise in Mobile Traffic: With mobile-friendly site enhancements, Apollo experienced a 30% increase in mobile traffic, improving access for users across India.
• Social Media Growth: Apollo’s social media handles saw a 258% increase in YouTube subscribers and a 72% growth in Facebook followers, largely driven by regional language posts and video content

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