From Zero to a Million: The Success Story of Adrenex crafted by Inqnest

ABOUT CLIENT:

Walmart:

Walmart operates a chain of hypermarkets, discount stores, and grocery stores across the globe. Founded in 1962, Walmart has been instrumental in shaping the global retail landscape with its focus on affordability and accessibility. Walmart’s mission to provide "Everyday Low Prices" has made it the go-to retail destination for millions of consumers worldwide. With its presence in numerous countries, Walmart’s expansion into India has been a strategic move to tap into one of the largest consumer markets.

Flipkart: 

Acquired by Walmart in 2018, Flipkart is one of India’s leading e-commerce platforms. Founded in 2007, Flipkart started as an online bookstore and later expanded to offer a vast array of products, from electronics and fashion to groceries. Walmart’s acquisition of Flipkart marked a significant milestone in Walmart’s efforts to expand its global e-commerce footprint. With its innovative offerings, such as the annual Big Billion Days sale, Flipkart has revolutionized online shopping in India and has played a crucial role in shaping the country’s e-commerce industry.

Adrenex:

As Walmart India's private label sportswear brand, Adrenex was launched on Flipkart to cater to India’s growing demand for affordable, high-quality activewear. With over 300 products across different categories, Adrenex offers a wide range of sports and fitness gear, from apparel to accessories. Designed to make fitness accessible to everyone, Adrenex positions itself as a brand that delivers both performance and style, offering products that compete with premium brands but at mass-affordable prices.

THE CHALLENGE:

The primary challenge was launching a brand with over 300 products in a competitive market, while addressing common pain points such as mismatched product expectations and high return rates. Walmart India aimed to build a strong brand identity that emphasized affordability and quality without sacrificing customer satisfaction. Reducing return rates was crucial, as high returns can hurt online profitability.

WHY INQNEST:

Adrenex needed a holistic approach to branding and product launch, so Walmart India turned to Inqnest. With expertise in product branding, content creation, and e-commerce strategy, Inqnest crafted a launch plan that would establish Adrenex as a key player in India’s sportswear market, while ensuring high levels of customer satisfaction.

THE SOLUTION:

Inqnest implemented a comprehensive strategy that covered every aspect of Adrenex’s product launch:

1. Brand Naming & Identity:
   The name "Adrenex" was created to evoke energy, performance, and excitement, all key traits associated with sports. Inqnest designed a brand identity that spoke to a wide audience, balancing affordability and high quality to appeal to fitness enthusiasts and casual consumers alike.
2. Product & Model Photoshoots:
   To succeed in the highly competitive e-commerce space, Adrenex needed visuals that stood out. Inqnest conducted professional product and model photoshoots, focusing on the key features of each product, such as durability and style. The high-quality images helped build trust, enabling customers to make informed purchasing decisions.
3. Comprehensive Product Launch:
   Inqnest successfully launched 300+ products, each strategically named and categorized to resonate with customers. The range offered variety, combining style with functionality at competitive price points, which positioned Adrenex as an attractive choice for the value-conscious customer.
4. Buying Guides & Infographics:
   To combat high return rates, Inqnest created detailed buying guides and infographics that clearly outlined product features, sizing information, and usage tips. This ensured that customers could make well-informed decisions, reducing the likelihood of returns due to dissatisfaction or confusion.
5. Return-Reduction Strategy:
   By offering clear and accurate product information upfront, Inqnest’s return-reduction strategy minimized mismatched expectations. This method, combined with high-quality visuals and content, led to a significant decrease in return rates, which increased profitability.

RESULTS:

The launch of Adrenex exceeded expectations, delivering impressive results:

• 300+ Products Launched: Adrenex launched a wide range of sportswear products that quickly became popular on Flipkart.
• 1 Million Sales: Within the first year, Adrenex sold over 1 million products, becoming a leading sportswear brand on Flipkart.
• Significant Reduction in Returns: The introduction of buying guides and infographics dramatically reduced return rates, boosting overall profitability.
• Recognizable Brand Identity: Adrenex quickly gained recognition for delivering high-quality, affordable sportswear, establishing itself as a household name in India.

ADDITIONAL HIGHLIGHTS:

• Cross-Category Success: Inqnest’s return-reduction strategies were adopted across other product categories within Walmart India, driving efficiency and customer satisfaction across the board.
• Improved Customer Experience: The detailed product descriptions, professional photography, and easy-to-navigate buying guides created a seamless shopping experience, leading to higher customer satisfaction.

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