Inside Siemens’ Marketing Success: A Data-Driven Strategy Built by Inqnest That Increased MQLs by 4X

ABOUT CLIENT:

Siemens is a global leader in industrial manufacturing and technology innovation, offering solutions across energy, healthcare, infrastructure, and automation sectors. Their sophisticated B2B ecosystem relies on high-quality lead generation and customer engagement strategies to stay ahead in an intensely competitive market.

THE CHALLENGE:

Siemens needed to revamp its lead generation approach to better target and engage high-value prospects in various sectors. The key challenges included:

• Reaching the right decision-makers within highly specialized industries.
• Improving lead quality and conversions from marketing efforts.
• Creating personalized content that resonates with diverse sectors, from energy to healthcare

WHY INQNEST:

Siemens chose Inqnest due to a proven ability to craft data-driven marketing solutions and effectively target niche B2B audiences. Inqnest’s experience in precision marketing, combined with a deep understanding of industry-specific challenges, made them the perfect partner for Siemens to enhance lead generation and achieve measurable growth.

THE SOLUTION:

Inqnest developed and executed a multi-pronged data-driven marketing strategy for Siemens to meet these objectives:

1. Data-Driven Audience Targeting:
   Using Siemens’ customer data and external insights, Inqnest implemented a precision-targeted marketing strategy to reach specific decision-makers in industries like energy and automation. Analytics tools were used to identify key personas, which were segmented for personalized marketing campaigns.
2. Advanced Analytics & CRO:
   Siemens’ website and landing pages were optimized through a conversion rate optimization (CRO) framework, utilizing heatmaps, A/B testing, and real-time analytics. These enhancements focused on improving user experience and increasing conversions for lead generation forms.
3. Content Personalization:
   Inqnest created industry-specific content that addressed the unique pain points and opportunities in sectors such as healthcare, energy, and automation. Personalized case studies, whitepapers, and interactive content were developed to engage high-level decision-makers.
4. PPC Campaigns & Retargeting:
   Targeted PPC campaigns were launched across Google Ads and LinkedIn to capture high-quality leads. Retargeting strategies were employed to re-engage visitors who showed interest but hadn’t converted, driving them back to the Siemens website with tailored messaging.
5. Social Media Engagement:
   Leveraging social media marketing, Inqnest ensured Siemens’ solutions were prominently visible on platforms like LinkedIn, reaching professionals who were actively researching technology innovations and solutions.

RESULTS:

The strategic, data-driven approach delivered exceptional outcomes for Siemens:

• 4X increase in MQLs: Inqnest was able to engineer a dramatic increase in high-quality leads across multiple industries, significantly outperforming initial targets through well-researched and highly targeted ppc campaigns
• 40% Improvement in Conversion Rates: The optimized landing pages and retargeting efforts resulted in a 40% increase in conversions from leads generated.
• Enhanced Lead Quality led to 268% revenue increase: The precision targeting and personalized content led to higher-quality leads, improving the overall return on marketing investment (ROMI).

ADDITIONAL HIGHLIGHTS:

• Stronger Industry Engagement: Siemens' presence on social media platforms like LinkedIn saw increased engagement from industry professionals, positioning Siemens as a thought leader.
• Increased ROI from PPC Campaigns: The targeted ad strategy resulted in a 3x ROI from Siemens' PPC efforts, proving the effectiveness of the precision targeting and data-driven approach.

‍