The Social Commerce Playbook: How Inqnest Boosted The Nestery’s Sales by 40% in a Quarter

ABOUT CLIENT
The Nestery is an e-commerce platform in India that focuses on safe, conscious and carefully curated maternity and children's products. With a diverse range of offerings from over 400 brands, The Nestery helps parents navigate their buying decisions through quality-verified recommendations. One of the platform’s strengths is its community-driven approach, exemplified by "The Nest," a Facebook group with over 100,000 parents who exchange parenting tips and product recommendations.

THE CHALLENGE
Despite its growing popularity, The Nestery wanted to better leverage its online community and boost engagement while driving more direct sales. The company sought to increase traffic and conversions through strategic use of paid ads, social commerce, and WhatsApp messaging. Their goal was to create a seamless flow between community interaction and the purchasing journey, increasing both trust and conversion rates.

WHY INQNEST?
The Nestery selected Inqnest for their proven expertise in e-commerce marketing, community-building, and creative digital strategies. Inqnest’s ability to harness the power of social commerce, particularly through Facebook and WhatsApp, made them the ideal partner to help The Nestery achieve their goals.

THE SOLUTION
Inqnest designed a multi-channel marketing strategy that integrated social commerce, creative campaigns, and personalized outreach:

• Social Commerce, SMO & Facebook Community Engagement:
  • Enhanced engagement within "The Nest" Facebook group, using targeted discussions, polls, and community-generated content to spark interaction and build trust.
  • Encouraged user-generated reviews and product discussions, driving organic growth and authentic brand connections.
  • Built a comprehensive social media strategy around parents and children, fructifying in impactful visuals and highly engaging content.
• SEO & Content Creation:
  • Optimized The Nestery’s website for relevant, high-conversion keywords, boosting the platform’s visibility in organic search results.
  • Created blog content, product guides, and educational resources to drive parents from search to purchase.
• WhatsApp Campaigns & Direct Engagement:
  • Launched personalized WhatsApp campaigns targeting community members with tailored product recommendations, exclusive offers, and flash sales.
  • Provided real-time shopping assistance via WhatsApp, turning direct conversations into conversions.
• Paid Ads for Maximum Reach:
  • Ran highly-targeted Facebook and Instagram ads that aligned with user behavior in "The Nest" community, showcasing popular products and exclusive discounts.
  • Utilized shopping ads on Google Ads platform along with targeted search ads to build a steady, High-ROAS sales pipeline 
  • A/B tested creatives and ad copy to maximize the efficiency of ad spend, increasing ROI on paid media efforts.

RESULTS
In just 6 months, The Nestery experienced remarkable growth across traffic, engagement, and sales:

• 300% Increase in Organic Traffic:
  The SEO and content marketing efforts resulted in a massive influx of organic traffic, as more parents discovered The Nestery through search engines.
• 4.5 ROAS on Paid Advertising Campaigns:
  Our paid ad strategy yielded a Return on Ad Spend (ROAS) of 4.5, effectively maximizing ad investment by driving consistent revenue growth.
• 40% Growth in Sales via Paid Ads and WhatsApp Campaigns:
  Targeted WhatsApp outreach, Paid Ads & Remarketing campaigns significantly boosted sales - bringing in new buyers at a steady, ever-increasing rate and at the same time, transforming community members and existing buyers into repeat, loyal customers - all within just 3 months of campaign commencement.
• 75% Increase in Facebook Community Engagement:
  "The Nest" saw a substantial rise in activity, with more parents engaging in conversations, polls, and product recommendations.

ADDITIONAL HIGHLIGHTS

• Creative Campaign Success: Eye-catching social media visuals and dynamic content increased ad click-through rates by 50% and also significantly boosted social media engagement driving more qualified traffic to The Nestery’s product pages.
• Increased Customer Retention: WhatsApp engagement contributed to a 30% increase in repeat purchases, as personalized interactions kept parents coming back.

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