How Inqnest Helped Avidii Conquer EdTech space and Skyrocket App Downloads

ABOUT CLIENT:

Avidii is a European EdTech company providing on-demand academic support for K12 students. The platform connects students with tutors instantly, offering help with various subjects and academic challenges. Avidii aimed to expand its presence in the Indian market, targeting a broad range of students while helping parents find a quick, reliable solution for their children's education needs.

THE CHALLENGE:

Avidii faced significant challenges as it aimed to establish its presence in India’s highly competitive EdTech market. The key challenges included:

• Reaching Young Students Legally: Since direct advertising to students under 18 is restricted, Avidii needed to find a way to convince parents to introduce their children to the platform without directly targeting the students.
• Standing Out in a Saturated Market: The EdTech market in India is already crowded with well-established players, making it difficult for new entrants to gain visibility and trust.
• Driving App Downloads: Avidii’s growth hinged on increasing app downloads and ensuring consistent engagement, which required a strong digital and content strategy.

WHY INQNEST:

Inqnest’s deep understanding of the Indian market and expertise in driving digital campaigns for EdTech brands made them the perfect partner for Avidii. Known for crafting data-driven, parent-focused strategies, Inqnest was tasked with building a strong brand presence, engaging the target audience, and exceeding Avidii’s download goals in India.

THE SOLUTION:

Inqnest devised a comprehensive strategy to meet Avidii’s objectives by focusing on the following key areas:

1. Parent-Focused Advertising and Content Creation:
   To overcome the restrictions of directly targeting minors, Inqnest created campaigns designed for parents, emphasizing the value of Avidii's app as a time-saving and effective tool for their children’s academic support. The content addressed common parental concerns, positioning the app as a go-to solution for everyday academic challenges.
2. Social Media Growth & Content Strategy:
   Inqnest grew Avidii’s social media presence by developing engaging content that resonated with both parents and students. Posts highlighting success stories, interactive challenges, and how-to tutorials helped drive a 2977% increase in Instagram followers within three months, transforming the brand’s online visibility.
3. App Download Campaign:
   Targeted digital campaigns were launched across Google, Meta, and other platforms, specifically aimed at parents. This strategy led to a 121% overachievement of the app download target, exceeding expectations and driving significant user growth.
4. Content Creation – How-to Videos & Blogs:
   To engage both parents and students, Inqnest developed short, 15-second “How-to” videos showcasing how the app works, making it simple for new users to understand its value. Additionally, over 20 blogs were written monthly, focusing on educational tips and highlighting how Avidii could provide instant academic solutions.
5. Online Reputation Management (ORM):
   Inqnest managed Avidii’s online reputation by responding to user feedback, addressing queries, and maintaining positive engagement across all digital channels.
6. Brand Guidelines Development:
   Inqnest developed brand guidelines to ensure Avidii’s visual identity and tone were consistent across all platforms. The guidelines were designed to resonate with both parents and students, maintaining clear and effective messaging.

RESULTS:

1. 2977% Increase in Instagram Followers:
   Avidii’s Instagram account grew from 130 to over 4,000 followers in just three months, driven by a parent-focused content strategy.
2. 121% Overachievement in App Downloads:
   A targeted campaign resulted in app downloads far exceeding the original goal, helping Avidii build a strong foothold in India.
3. Successful Content Strategy:
   The “How-to” videos and educational blogs generated high levels of engagement, effectively communicating the app’s value to both parents and students.
4. Strong Brand Identity:
   Clear brand guidelines established Avidii as a trusted educational tool for K12 students, allowing it to compete effectively with established players in the Indian EdTech market.

ADDITIONAL HIGHLIGHTS:

• Engagement Spike: The combination of social media growth and targeted content resulted in a 45% increase in overall engagement, driving higher app downloads and user participation.
• Strong Brand Recall: The new brand guidelines and consistent messaging increased Avidii’s visibility and recall in the highly competitive EdTech sector.

‍