Toothsi smiles away to success: Discover How Inqnest enabled Toothsi’s Incredible Growth Journey

ABOUT CLIENT:

Toothsi, a USD 270 million valued dental care start-up, has become a leader in India’s D2C healthcare market by offering at-home dental aligners and other innovative dental care products. The company’s goal is to make dental care more accessible and affordable. THE 

CHALLENGE:

To continue its growth trajectory, Toothsi aimed to refresh its brand identity and launch new products across both Amazon and its own website.

Toothsi needed a comprehensive brand overhaul to better align with its innovative offerings and customer-centric values. Additionally, they were looking to improve their visibility and performance on e-commerce platforms like Amazon and their website, with an objective to drive engagement and boost sales. The challenge also included launching new products with consistent branding and high-impact marketing strategies.

WHY INQNEST:

Toothsi selected Inqnest due to their proven ability to execute integrated digital marketing strategies that combine branding, e-commerce optimization & paid ads, and creative content. With extensive experience in D2C markets, Inqnest was the ideal partner to help Toothsi reposition its brand and optimize digital channels for growth.

THE SOLUTION:

Inqnest implemented a multi-faceted approach to meet Toothsi’s goals. The strategy covered several key areas:

1. Product Rebranding & Visual Identity: A complete visual identity refresh was conducted, with a modernized design approach to reflect Toothsi’s innovative and customer-friendly image. This included new color palettes, updated packaging, and cohesive branding across all touchpoints. Inqnest ensured that the new branding was rolled out smoothly across all products and digital platforms.
2. SEO & E-Commerce Optimization: Inqnest optimized Toothsi’s product listings on Amazon and its website by improving SEO performance and enhancing product descriptions to target high-intent keywords coupled with highly effective Amazon ads campaigns. This led to an improvement in search visibility and higher organic traffic, making Toothsi’s products easier for consumers to discover and purchase.
3. 2D & 3D Asset Creation: To bring products to life online, Inqnest developed high-quality 2D and 3D assets that were used on Amazon listings and Toothsi’s website. These visuals provided consumers with an interactive, immersive experience, allowing them to explore product details in a way that enhanced customer engagement and improved conversion rates.
4. New Product Launch Strategy: Toothsi’s new products were launched with a robust marketing plan that included visually appealing packaging, targeted product positioning, and consistent messaging. This helped introduce the new products to the market while aligning with the brand’s fresh image.
5. Content Marketing & Social Media Strategy: Inqnest created content for social media platforms like Instagram and Facebook to build awareness and engage customers with informative posts, product demos, and success stories. Social media campaigns were designed to connect with younger audiences, particularly millennials and Gen Z, who form a key demographic for Toothsi.
6. Paid Ads Campaign: Targeted paid ads on Google, Amazon, and social media platforms were used to drive traffic to Toothsi’s website and product listings. Inqnest utilized retargeting strategies to engage potential customers who had shown interest but had not completed purchases.

RESULTS:

The digital transformation led by Inqnest delivered outstanding results for Toothsi:

• 72% increase in sales across Amazon and Toothsi’s website within six months.
• Significant improvement in brand loyalty and customer retention, driven by a consistent and visually engaging rebranding.
• Enhanced product visibility on Amazon, leading to higher conversions and increased revenue.

ADDITIONAL HIGHLIGHTS:

• Higher Engagement on Product Pages: The 2D and 3D assets helped boost engagement, resulting in a 44% increase in product interactions.
• 37% Increase in Organic Traffic: SEO improvements led to a significant rise in organic traffic to both Amazon listings and Toothsi’s website.

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