Fortune 100 giant Reliance leverages Inqnest’s Marketing Expertise for Global Success

ABOUT CLIENT

Reliance Industries Limited, a Fortune 100 conglomerate, is India’s largest corporation with operations spanning energy, petrochemicals, retail, telecommunications, and digital services. Within its umbrella is Qalara, an entity focused on the sustainable import-export wholesale market connecting global buyers with ethically sourced and eco-friendly products from India and beyond. Qalara targets key markets, including the US, UK, Australia, New Zealand, South Africa, and the UAE, with a mission to drive global trade while emphasizing sustainability and craftsmanship. Qalara’s mission is to provide an alternative to Chinese goods, bringing ethically produced, high-quality items to global markets.

THE CHALLENGE
Qalara aimed to significantly boost its digital marketing efforts to increase sign-ups and RFQs, establish a strong brand presence, and ensure top-notch brand recall. Achieving these goals required a strategic and comprehensive approach to digital marketing.

WHY INQNEST
Reliance Industries chose Inqnest for their expertise in integrated digital marketing services. Inqnest's track record of delivering impactful results through data-driven strategies across multi-national markets, powerful creatives, and performance marketing campaigns made them the ideal partner to achieve Qalara's ambitious goals.

THE SOLUTION
Inqnest deployed a holistic digital marketing strategy tailored to Qalara’s unique goals, focusing on optimizing performance across global markets like the US, UK, Australia, New Zealand, South Africa, UAE, and more. Here's a breakdown of the key components:

1. PPC Campaigns with Global Targeting
   • Inqnest executed highly targeted PPC campaigns, focusing on generating high-intent traffic across Qalara’s key markets. Through deep keyword research and audience segmentation, Inqnest tailored ads for specific regions, ensuring relevance and increasing conversion rates.
   • Advanced A/B testing was conducted to fine-tune ad copy, visuals, and landing pages, maximizing ad spend efficiency.
2. UI/UX Enhancements and Website Revamp
   • Inqnest redesigned Qalara’s website with a focus on improving user experience for a global audience. The user interface (UI) was optimized for mobile responsiveness and faster load times, while the user experience (UX) was designed to ensure smooth navigation and easy access to product categories, boosting engagement.
   • Custom landing pages were developed for different target markets, ensuring that regional buyers received tailored messaging, relevant product recommendations, and localized content.
3. SEO Optimization for Global Reach
   • The site’s SEO strategy was overhauled to improve search rankings across Qalara’s key markets. This included optimizing product pages, creating localized content for each region, and improving keyword targeting to capture organic search traffic in the US, UK, Australia, and other countries.
   • Inqnest produced SEO-rich content, including blog posts, product spotlights, and buyer guides, enhancing organic visibility and educating Qalara's audience on sustainability and product sourcing.
4. Social Media Marketing & Content Creation
   • Inqnest developed engaging social media content tailored to each market, focusing on visually appealing and region-specific posts that resonated with target buyers. High-quality visuals and product storytelling helped build brand awareness across Facebook, Instagram, and LinkedIn.
   • Community engagement strategies, including user-generated content and partnerships with influencers, helped increase brand recall and drive traffic to the Qalara website.
5. Email Marketing & Lead Nurturing
   • Segmented email marketing campaigns were launched to nurture potential buyers and re-engage past visitors. Personalized email content highlighting new collections, exclusive offers, and product recommendations was sent to segmented audiences, leading to higher open and click-through rates.
   • Email automation was used to follow up with visitors who expressed interest but had not yet converted, delivering tailored messaging to move them further down the funnel.
6. Conversion Rate Optimization (CRO)
   • Inqnest utilized CRO techniques to improve on-site engagement and increase conversion rates. By analyzing user behavior data, Inqnest identified friction points in the user journey and implemented optimizations, including streamlined checkout processes and improved RFQ forms, resulting in higher conversion rates and lower CPL (Cost Per Lead).

RESULTS
Inqnest's integrated strategy delivered remarkable results for Qalara:

• 320% Increase in Sign-ups: The strategic PPC and SEO efforts, coupled with UI/UX enhancements, led to a significant surge in sign-ups from target markets.
• 200% Increase in RFQs: The optimized website and targeted marketing campaigns doubled the number of RFQs submitted by global buyers.
• 67% Reduction in CPL: Qalara’s Cost Per Lead dropped from INR 1,500 (USD 18) to INR 500 (USD 06), demonstrating the efficiency of Inqnest’s data-driven approach to paid media and conversion optimization.
• Enhanced Brand Positioning: Qalara’s revamped website and consistent social media presence solidified its positioning as a leading player in the sustainable wholesale market, increasing brand recall across the US, UK, Australia, and other markets.

ADDITIONAL HIGHLIGHTS

• Improved Engagement Metrics: Inqnest’s strategies resulted in a 35% increase in time spent on the site and a 40% increase in pages viewed per session, showing a significant boost in user engagement.
• Data-Driven Adjustments: Continuous optimization based on real-time analytics led to a 25% reduction in bounce rate and a 20% increase in return visitor rates, ensuring sustainable, long-term growth.

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