Championing Mendix: Inqnest unlocks the code to success for Mendix

ABOUT CLIENT:

Mendix, with a turnover of USD 750 million, is a global leader in low-code development platforms that provides powerful tools for businesses and individuals to create apps with minimal coding expertise. Mendix Academy, the education arm of Mendix, offers a comprehensive range of free courses designed to help students master the Mendix platform. These courses aim to educate users on low-code development, a rapidly growing field, with the goal of converting them into certified professionals.

THE CHALLENGE:

Mendix Academy faced the following key challenges:

• Educating users on the benefits of low-code development: Convincing potential students of the advantages of low-code development over traditional programming and the fact that the future of coding was going to be low-code.
• Competing against established online platforms: Building awareness and credibility while competing with well-known learning platforms.
• Driving paid certifications: Mendix Academy sought to convert students from taking free courses into paying for certifications.

WHY INQNEST:

Mendix Academy sought out Inqnest for expertise in creating innovative digital marketing strategies that combine data-driven insights with creative content. Known for delivering targeted solutions that drive engagement and conversions, Inqnest was the ideal choice to help Mendix Academy build awareness, increase enrollments, and establish itself as a leader in low-code app development education.

THE SOLUTION:

To address these challenges, Inqnest implemented a comprehensive marketing and engagement strategy:

1. Industry Use Cases:
   To demonstrate the practical value of low-code development, Inqnest developed a series of real-world use cases to showcase how various industries, such as healthcare, retail, and finance, were benefiting from Mendix’s platform. These case studies illustrated how Mendix could simplify complex app development, making the platform more attractive to students and future developers.
2. Clear Value Proposition:
   Inqnest ensured that Mendix Academy's unique value proposition was highlighted across all digital touchpoints. By emphasizing the platform’s free courses, career advancement opportunities, and low cost of certification, Mendix Academy was able to set itself apart from other online learning platforms.
3. SEO & Keyword Segmentation:
   Inqnest implemented a targeted SEO strategy, focusing on key search terms related to low-code development, app building, and programming education. The strategy included keyword segmentation that resonated with potential students, leading to increased organic traffic and better visibility on search engines.
4. Targeted High-ROAS Paid Ads Campaigns with Competition Displacement Tactics:
   We also ran campaigns which targeted traffic owned by competition by highlighting Mendix’s ease of learning, industry-relevant curriculum, and future-proof skills. Through a combination of laser targeted paid ads and competition displacement campaigns the academy was able to attract a large volume of students which included students who would've chosen or were actively engaged with larger and more established online platforms.
5. Remarketing Campaign for Certification Enrollment:
   Inqnest developed a remarketing campaign to target students who had completed the free courses but had not yet enrolled in paid certification programs. By showcasing the long-term benefits of certification for career growth, Inqnest successfully re-engaged these students, leading to a significant increase in paid enrollments.

RESULTS:

The campaign delivered outstanding results:

• 1020% Increase in Website Traffic: Mendix Academy saw a dramatic rise in website visits, with more users discovering the benefits of low-code development through the platform.
• 168% Overachievement in Course Registration Targets: The campaign exceeded the expected course registration numbers, showing the effectiveness of Inqnest’s digital marketing efforts.
• 4.2 ROAS (Return on Ad Spend): Inqnest’s remarketing efforts and competition displacement strategy led to a 4.2 return on ad spend, making the campaign both cost-effective and highly profitable.

ADDITIONAL HIGHLIGHTS:

• Built a Loyal Community of Students: Through the combination of targeted content and remarketing, Mendix Academy cultivated a loyal student community, with many progressing from free courses to paid certifications.
• Established Mendix Academy as a Competitive Choice: Inqnest’s strategy successfully positioned Mendix Academy as a leading platform for learning low-code development, even against larger, more recognized online education providers.

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